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There was a time, not so long ago, when the car business was fun. When car dealers were respected and appreciated for the roles they played in the community. When customers were excited about upgrading their vehicles. But now the machines are taking over and turning it into a transactional business of commodities.
Now, low price is the only thing that matters. And every customer will nickel and dime you down to the exact price you paid for the vehicle. Leaving you with no margin to provide real value, pay your people or be a contributor in the community.
All of this is making the business less fun and less rewarding than it ever has been. But it doesn’t have to be.
Make More Profit
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Create Happier Customers
Improve CSI Scores
Develop A Competitive Advantage Other Than Low Price
Make The Car Business Enjoyable…Even Fun, Again
In this free eBook, we’ll show you: